Day 3: Invite Only Power Consumption Meeting

This is a research meeting for MS to drive strategy.

  • PC numbers vary between 10 and 55,000.
  • Laptop penetration: the biggest company here is 40% laptop, 60% desktop.  All of us above 25%.  Everyone allows roaming computing but some with corporate policies.
  • Everyone but me is on XP.  They’re waiting until Windows 7.  Good idea based on the features being offered: minimise project time to get those benefits.
  • The big company is green: carbon neutral factory using wind turbine power …. except when it isn’t windy of course :).  New data centres will reuse heat.  They own the 3 turbines and got the local power company to invest: excess power is exported to the power company.
  • There is agreement that there isn’t "green it".  Call it greener IT.
  • Data centres are at 19 degrees not for servers but for people.  Servers will run at 30 degrees Celsius with no problems.
  • Finland data centres are regulated into consuming more power, etc, e.g. underground which makes cooling harder.
  • The big company is a car company.  One of their 3 aims as a corporation is to be greener.  They take it very seriously.
  • Some companies using centralised power management, some not.
  • Measurement of power (watt meters per machine) 50% usage for tests.
  • Company politics are often an obstacle.
  • On the data centre we stressed the need to be able to optimise beyond the server: storage, network, all OS’s, etc.
  • Measurement: we suggested OpsMgr for monitoring H/W generated metrics and ConfigMgr.
  • Asked if we had interest in application virtualisation for server applications (not terminal services).  Interesting but there’s a trust and an OEM support issue.  Would have to be out a while and trusted.  Probably only for lightweight stuff that can exist on one server.  Removes compatibility issues.
  • Machine recycling?  Somewhat.  Ireland not much unfortunately.  Lack of trust on the disk data.  75% of the attendees donate to charity or given to dedicated recycle firms (paid service).  There is a story about recycled machines disappearing on a journey to recycle.  No idea if the disks were wiped or not.

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