Report That Microsoft Ignite 2016 Is Cancelled

[EDIT] Microsoft later announced that Ignite 2016 was rescheduled from May to September and moved from Chicago to Atlanta.

The Chicago Tribune (hidden behind a pay-wall, but accessible via some apps on mobile platforms) is reporting that Microsoft has cancelled Microsoft Ignite for Chicago in 2016. I’ve not seen the news on any other reputable news sites, but the Tribune is one of the big newspapers in the USA. I’m guessing that they heard the news via a leak in one of the city offices in Chicago – a city with a *cough* certain reputation – the number of politicians, civil servants and union leaders that had to be on stage and have their say when Microsoft announced Chicago as the venue for 2015 was laughable.

The venue, McCormick Place, got awful reviews from people. The local staff at the venue screamed at delegates like they were prison guards. Note that the “MSFT” staff (in purple shirts) were actually very friendly and helpful. The venue was miles from most of the hotels. The bus service was irregular. Taxis ripped people off, charging $65 for $12 trips. The food was horrendous – the McDonalds in the venue ran out of food one day! And the party was a collection of 45 minute long queues to get a food sample that was single-bite sized.

Don’t get me wrong – I enjoyed the content. But the venue, McCormick Place, was rubbish. Opinions on Chicago seemed to depend on where you were from. Any Americans I spoke to didn’t like the city – some called it “a bit stabby”, but keep in mind that those issues were in other areas. Most foreigners liked the city. It’s easy to get to with lots of direct international (and national) connections via the dreadful international terminal at O’Haire airport. We arrived in on the Friday and enjoyed the sights of the city, despite some unfriendly locals, and our hotel room was simply a place to sleep.

Why did Microsoft cancel? The Tribune said that Microsoft declined to comment. Maybe the Tribune got the scoop before Microsoft is ready to talk.

Possibly:

  • Microsoft is done with in-person events? This would be a huge mistake. Online events are level 100-200. As someone who delivers training, I can tell you that training in the office does not work. You’re available, even if your calendar says you’re not, and the boss will re-task you.
  • Relocation? McCormick Place, therefore Chicago, was pretty bad. Maybe Microsoft wants a better location.
  • Rescheduled? Could Microsoft be rescheduling Ignite to suite the launch of Windows Server or System Center? Windows Server is pretty far along but System Center appears to be months behind. Could Microsoft bring Ignite forward for Windows Server, or push it back to suit their “private cloud” message?
  • Undoing the consolidation: Too many people, too much content. Many businesses didn’t like the idea that most of their IT staff were away on the same week. Before, lots of smaller (still 2,000-12,000 people each) offered more specialised content. This meant that your Office people were gone in Feb/March, the IT pros in May, and the devs at other times. It’s easier to manage both event-wise and delegate-wise. I hope this is what happens.

Whatever happens, Microsoft needs in-person technical events. These big events educate and excite, and despite all the negativity about McCormick Place, Ignite 2015 had a lot of material to keep me interested. There is simply no way that I could have spent that much time watching webcasts – I still have stuff I haven’t watched from the last 6 months because of lack of time.

I guess we’ll have to wait on Microsoft to make some kind of formal announcement/leak to find out what’s really going on.

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7 Replies to “Report That Microsoft Ignite 2016 Is Cancelled”

      • Yeah – they’re just doing the cloud roadshow in a subset of cities. To be honest, TechEd Europe was a money loser for Microsoft, and a LOT of attendees to TechEd NA and Ingite came from Europe. The reality is that the US events are about the same price (including flights) as the European alternative, and the speakers are of a higher quality.

  1. Microsoft Ignite website is now reporting the event has been moved to September 26-30 in Atlanta, GA. ATL still has great international connections, it’s still warm in the South in September and I’ve been told Atlanta convention center has ton of hotels and like around it so it’s much much better venue then McCormick place.

    http://ignite.microsoft.com/#

    • I’m guessing that my theory on System Center is correct. Atlanta has a great airport, IMO, with easy connectivity via Delta. Their airplanes are ancient, but just bring a fully charged tablet and you’ll have your own entertainment. MSFT also has lots of experience with Atlanta, because of their internal MGX event.

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