{"id":9383,"date":"2009-01-30T13:55:00","date_gmt":"1999-11-29T20:00:00","guid":{"rendered":"https:\/\/aidanfinn.com\/?p=9383"},"modified":"2009-01-30T13:55:00","modified_gmt":"1999-11-29T20:00:00","slug":"windows-7-partner-event-oh-jaysus-theyve-ruined-windows-7-already-with-marketing","status":"publish","type":"post","link":"https:\/\/aidanfinn.com\/?p=9383","title":{"rendered":"Windows 7 Partner Event \u2013 Oh Jaysus; They\u2019ve Ruined Windows 7 Already With Marketing!"},"content":{"rendered":"<p><em>Let me preface this by saying I am looking forward to the technologies coming in Windows 7.\u00a0 Unfortunately, I&#8217;m not looking forward to how they will be packaged based on the plans we heard at this event.\u00a0 I believe the packaging of new business features that could tempt customers to go to Windows 7 and enable them to overcome technology-caused business issues into Windows 7 Business Edition would be beneficial to both Microsoft and their customers.\u00a0 I rarely see SA being bought.\u00a0 I can see those large organisations that do buy it now triming their budgets to the essentials.<\/em>\n<\/p>\n<p>Microsoft Ireland\u2019s partner team held an event today on Windows 7.\u00a0 The speaker is Jelle Kooi from Microsoft Netherlands.\n<\/p>\n<p>Really bad news and more mistakes from MS.\u00a0 Windows 7 Enterprise (only available to SA customers) will have more features than Vista Enterprise did that won\u2019t be in the Business edition.\u00a0<\/p>\n<ul>\n<li>Windows 7 UAC is silent except for low level code, e.g. AV, firewall, imaging, etc.\n<\/li>\n<li>Vista h\/w will run Win7<\/li>\n<\/ul>\n<p><strong><u>Search Federation<\/u><\/strong>\n<\/p>\n<p>Only in Windows 7 Enterprise.\u00a0 <strong>BOO!<\/strong>\n<\/p>\n<p>Note that Windows Enterprise Edition is only available to Software Assurance customers.\n<\/p>\n<p><strong><u>DirectAccess<\/u><\/strong>\n<\/p>\n<p>Only in Windows 7 Enterprise.\u00a0 <strong><u>BOO!<\/u><\/strong>\n<\/p>\n<p>DirectAccess is one of the killer apps in Windows 7 and Windows Server 2008 R2.\u00a0 DA was one of the business reasons to go from XP to Windows 7 and Windows 2003 to Windows Server 2008 R2.\u00a0\n<\/p>\n<p>This is the system that works with W2008 R2 for seamless access to the company network without a VPN client.\n<\/p>\n<p><strong><u>BranchCache<\/u><\/strong>\n<\/p>\n<p>Only in Windows 7 Enterprise.\u00a0 <strong><u><font color=\"#ff0000\">BOO!<\/font><\/u><\/strong>\n<\/p>\n<p>Every one of of the killer apps in Win7 is hidden away from the majority of businesses.\n<\/p>\n<p><strong><u>BitLocker to Go<\/u><\/strong>\n<\/p>\n<p>Ultimate and Enterprise only.\u00a0 Ugh!\n<\/p>\n<p>Encrypt USB devices and control using GPO.\u00a0 It seems pretty simple.\u00a0 GPO control makes this powerful.\u00a0 It looks like the only one of the discussed Win7 features to be included in Ultimate.\u00a0 Strange that!\u00a0 Vista Ultimate included everything.\n<\/p>\n<p><strong><u>AppLocker<\/u><\/strong>\n<\/p>\n<p>Enterprise only.\u00a0 Oh come on!?!?!?\n<\/p>\n<p>Force application control on the network.\u00a0 This is different to Software Restriction Policies.\u00a0 Uses digital signatures &#8211; different than the SRP hash rule approach which breaks apps when they get patched.\u00a0 Depends on your s\/w having a digital signature.\u00a0 I\u2019m thinking that might be a problem with some legitimate 3rd party business apps.\u00a0 Managed using rules in GPO.\n<\/p>\n<p>EDIT:\n<\/p>\n<p>Thought a bit more about this later in the day.\u00a0 This feature could be more significant than I originally thought.\u00a0 A friend, Tim, is a big fan of white listing.\u00a0 Is this where MS is going?\u00a0 It takes work to get going but it protects the network big time.\n<\/p>\n<p><strong><u>Native VHD<\/u><\/strong>\n<\/p>\n<p>Deploy your operating system as a VHD (virtual hard disk, the same format used by Virtual PC and Hyper-V) so your PC can boot from this VHD.\u00a0 Your imaging solution options are opened up.\n<\/p>\n<p>This uses some version of Hyper-V so it\u2019s likely going to not support hibernation and BitLocker would be restricted to the contents of the VHD.\n<\/p>\n<p><strong><u>VDI<\/u><\/strong>\n<\/p>\n<p>Still requires VECD (to be renamed) monthly lease licensing.\u00a0 Improved printing experience \u2013 I would guess it\u2019s XPS.\u00a0 Regular readers know I <em>love<\/em> XPS printing in W2008 Terminal Services.\n<\/p>\n<p>EDIT:\n<\/p>\n<p>VECD (to be renamed as I had previously predicted) is still limited to a special SKU that you lease.\u00a0 Didn\u2019t catch if it is SA only.\n<\/p>\n<p><strong><u>PowerShell 2.0<\/u><\/strong>\n<\/p>\n<p>This is installed by default.\u00a0 I think a lot of companies will want to control access to this powerful environment via GPO.\u00a0 It\u2019s a built in avenue for attack \u2013 end users don\u2019t need this power.\u00a0 This will be loved by ConfigMgr admins who really take advantage of the power in their hands.\n<\/p>\n<p><strong><u>Deployment<\/u><\/strong>\n<\/p>\n<p>The recommendation is to deploy MDOP (Microsoft Desktop Optimization Pack) first, then Vista Enterprise and then Windows 7 Enterprise.\u00a0 OK, agreed \u2026 if you (A) have Software Assurance and (B) can afford the extra licensing for MDOP.\u00a0 MDOP offers a lot to simplify application ownership.\u00a0 It\u2019s a pity things like App-V (which was Softgrid) aren\u2019t available to the open market as they used to be before MS bought them.\n<\/p>\n<p><strong><u>My Comments<\/u><\/strong>\n<\/p>\n<p>I made my point to the speaker during the presentation: this hiding away of the new features bhind SA\u00a0means that <em>business reasons <\/em>to upgrade from XP to Windows 7 aren\u2019t there for most businesses now.\u00a0 Most don&#8217;t buy SA, they buy OEM or volume licensing without SA.\u00a0 Think of BitLocker.\u00a0 How many businesses use that?\u00a0 Exactly!\u00a0 I&#8217;ve never seen it in the wild.\u00a0\n<\/p>\n<p>Quote from today \u201cCustomers with SA are happier with Windows than those who aren\u2019t?\u201d\u00a0\u00a0It\u2019s because they\u2019ve gotten the complete solution.\u00a0 So if MS wanted Windows Vista to be a success, why the hell did they restrict the number of happy customers they would have?\u00a0 Stupid, stupid, stupid and I\u2019ve given up trying to have this discussion with them because they are caught up in the circle of their own sales pitch and marketing like a politician.\n<\/p>\n<p>For you sys admins and site engineers out there running legacy OS\u2019s, I hope you\u2019re happy with XP and Windows 2003 because I believe you\u2019re going to be still working on those OS\u2019s for a very long time unless MS changes their feature packing for Windows 7.\n<\/p>\n<p>So there you have it.\u00a0 Windows 7 will indeed be the next Windows Vista for most businesses and will offer no business reason to upgrade from whatever they\u2019re running now.\u00a0 That\u2019s both bad news for them and bad news for partners who could have gotten work for OS deployments, not to mention the customers who could have used the features to resolve technology caused business issues.\u00a0 What MS has done is left Windows stagnate with no new business features (pretty GUI\u2019s and burning DVD\u2019s don\u2019t count) for the majority of customers and left a window open for Apple and Linux to catch up in the desktop space.\n<\/p>\n<p>Come on MS!\u00a0 You can do better than this!\u00a0 We know you can change, e.g. the Hyper-V W2008 CAL issue and bringing back the SKU for unauthenticated Windows Server Standard in SPLA.\u00a0 You\u2019ve done the hard work by developing the features to make Windows 7 a product for all businesses.\u00a0 Don\u2019t confirm conspiracy theories that you only care for the Fortune 500\u2019s.\u00a0 e know you care about the little guys, e.g. BizSpark and DreamSpark.\u00a0 Put these killer app features into Windows 7 Business Edition for everyone and satisfy 100% of your customers, not just the SA ones.\u00a0 There&#8217;s got to be a way to do this and give value in SA.\n<\/p>\n<p>EDIT:\n<\/p>\n<p><font color=\"#0000ff\"><strong>If you agree with me on this subject then contact your <a href=\"http:\/\/www.microsoft.com\/worldwide\/\" target=\"_blank\">local MS office<\/a> and let them know.\u00a0 They will change this only if they get overwhelmingly negative feedback.\u00a0 Don\u2019t let a salesperson\u2019s waffle ruin a good product.\u00a0 Force them to pass it on back to Redmond.\u00a0 MS is responsive to constructive feedback so give it to them if you feel strongly about the issue.<\/strong><\/font>\n<\/p>\n<p>EDIT 2:\n<\/p>\n<p>Oh yeah, the speaker was telling partners that they should get customers to upgrade from XP to Vista now and then upgrade customers to Windows 7.\u00a0 I cannot agree with this.\u00a0 Who is going to spend a tonne of money and time upgrading to Vista and then repeat the process 12 months later to upgrade to Windows 7 when there\u2019s a global recession?\u00a0 In times like these we need to avoid reenforcing the idea of IT geeks wanting to upgrade and spend.\u00a0 We&#8217;re more than a cost centre.\u00a0 We need to be careful.\u00a0 The idea of upgrading\u00a0OS&#8217;s\u00a0more often than once every 3 years scares the hell out of people.\u00a0 If we do an upgrade from W2K or XP (or older) then lets wait and jump to Windows 7, hopefully with DirectAccess and BranchCache *fingers crossed*\n<\/p>\n<p>EDIT 3:\n<\/p>\n<p>Been thinking about this.\u00a0 I understand MS&#8217;s desire to add value to Software Assurance.\u00a0 If someone pays a lot of money for something then there should be a reward.\u00a0 Personally, I thought having access to Windows Fundamentals (turn legacy PC&#8217;s into terminals), training vouchers, support and the right to upgrade were invaluable when I <em>was<\/em> a SA customer in\u00a0a large company.\u00a0 In fact, those vouchers were excellent when I wanted to bring my team up to speed on some new stuff that came along and our support calls were converted into Essentials calls when we got that support contract.\u00a0 Our EA was flexible and Desktop Core CAL&#8217;s were a money saver.\u00a0 But I came to think that SA on our desktops wasn&#8217;t as valuable as it was for the servers.\u00a0 I planned to upgrade to W2003 R2 upon release to use things like the Print Management Console, file server management and DFS-R.\u00a0 But our desktops were stuck on WXP SP2 company wide, 1 year after the RTM of XP SP2 because LOB business applications didn&#8217;t support SP2.\u00a0 That would have surely prevented us from upgrading the OS, had Vista come along earlier, for a very long time, much more than the 2 or 3 years SA covers you for.\u00a0 To me, upgrade rights are the big thing because you are paying a % of the original software cost.\n<\/p>\n<p>But, I&#8217;m going to hold strong on my main theme here.\u00a0 I love the new business\u00a0features of Windows 7.\u00a0 I don&#8217;t love that most businesses won&#8217;t get to use them.\u00a0 I hope MS changes it&#8217;s mind on the product packaging because it will make Win7 a bigger success if they do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let me preface this by saying I am looking forward to the technologies coming in Windows 7.\u00a0 Unfortunately, I&#8217;m not looking forward to how they will be packaged based on the plans we heard at this event.\u00a0 I believe the packaging of new business features that could tempt customers to go to Windows 7 and &hellip; <a href=\"https:\/\/aidanfinn.com\/?p=9383\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Windows 7 Partner Event \u2013 Oh Jaysus; They\u2019ve Ruined Windows 7 Already With Marketing!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-9383","post","type-post","status-publish","format-standard","hentry","category-windows-desktop"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let me preface this by saying I am looking forward to the technologies coming in Windows 7. 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