{"id":14532,"date":"2013-05-06T21:00:31","date_gmt":"2013-05-06T20:00:31","guid":{"rendered":"https:\/\/aidanfinn.com\/?p=14532"},"modified":"2013-05-06T21:00:31","modified_gmt":"2013-05-06T20:00:31","slug":"the-new-adobe-cloud-distribution-model-the-good-the-bad","status":"publish","type":"post","link":"https:\/\/aidanfinn.com\/?p=14532","title":{"rendered":"The New Adobe Cloud Distribution Model &#8211; The Good &#038; The Bad"},"content":{"rendered":"<p>You might have noticed a lot of comments about Adobe in the cloud over the last few days.&#160; What\u2019s happening is that Adobe has launched a new way to buy Adobe software.&#160; You can buy it direct online.&#160; Or you can buy a card in a store (it must be activated by the till) and download the software.&#160; I knew Adobe was making a change quite a while ago.&#160; I knew they were very serious about it.&#160; And I like it \u2013 for the most part.<\/p>\n<p>I\u2019m a pretty serious photographer.&#160; I\u2019m <em>far <\/em>from the best, but I take it seriously as a way to get away from work stuff.&#160; But just like in work, when I shoot and process, I like to do it right.&#160; I use Adobe software to edit my photos (all photos, even Ansel Adams\u2019 classic b&amp;w\u2019s, are edited in some way).&#160; And the serious Adobe software is <em>expensive.<\/em><\/p>\n<p>Imagine this:<\/p>\n<ul>\n<li>You have a Canon 50D.<\/li>\n<li>You buy some expensive Adobe software that allows you to convert\/edit RAW photos from your camera.<\/li>\n<li>You are a happy customer for 12-18 months.<\/li>\n<li>Adobe launches a new version (Y) of the software but you don\u2019t need it because version X is just fine as it is.<\/li>\n<li>You upgrade to a Canon 60D that has a new RAW format.<\/li>\n<li>Whoops!&#160; Version X doesn\u2019t have support for the new RAW format and you have to buy version Y to edit your photos.<\/li>\n<\/ul>\n<p>We can blame Adobe for not upgrading version X to edit the RAWs from the 60D.&#160; But here\u2019s a cold reality: Adobe is a business that is there to make a profit.&#160; If they continued to support older products then no one would ever buy the new software.&#160; Therefore all their efforts at research and development in new versions would be loss making and Adobe would go out of business.<\/p>\n<p>The switch to cloud distribution changes things.&#160; The really serious graphics editors can subscribe to things like the Creative Cloud suite.&#160; That\u2019s one serious mama-jamma of a package.&#160; Maybe you like Photoshop CS but are but off by the huge price tag?&#160; And that nasty price tag might seem worse if you consider the short life of your product if you change camera bodies every 18-24 months.&#160; Well, have a look at Photoshop through the cloud.&#160; You get a modest monthly fee (from 1 month, annual agreement, and CS3+ upgrades), upgrades, and 20 GB of online storage.<\/p>\n<p>That makes the cloud distribution model look very very nice.<\/p>\n<p>There is a fly in the ointment.&#160; Adobe\u2019s currency calculator must be broken.&#160; The price for Photoshop per month (annual commitment) is (conversion based on pricing on 6\/May\/2013):<\/p>\n<ul>\n<li>US Dollars: $19.99<\/li>\n<li>Euro: EUR24.59 ($32.15)<\/li>\n<li>UK Pound: 17.58 ($27.32)<\/li>\n<\/ul>\n<p>That makes the Euro price for Adobe Photoshop through the cloud:<\/p>\n<ul>\n<li>60.8% more expensive than the US price<\/li>\n<li>17.7% more expensive than the UK price<\/li>\n<\/ul>\n<p>No taxation can be blamed for that price difference.&#160; If retail distribution had a place here, then we could blame that \u2026 but one of the perks of cloud computing is that there is a uniform distribution cost \u2013 it\u2019s the same data center.&#160; Something doesn\u2019t smell right to me.<\/p>\n<p>If Adobe fixes this stinker then I\u2019m all in favour of the switch.&#160; Until then \u2013 I have a problem with it, just like I did with Windows Intune pricing until it was fixed in \u201cWave D\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might have noticed a lot of comments about Adobe in the cloud over the last few days.&#160; What\u2019s happening is that Adobe has launched a new way to buy Adobe software.&#160; You can buy it direct online.&#160; Or you can buy a card in a store (it must be activated by the till) and &hellip; <a href=\"https:\/\/aidanfinn.com\/?p=14532\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The New Adobe Cloud Distribution Model &#8211; The Good &#038; The Bad&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14532","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/posts\/14532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14532"}],"version-history":[{"count":0,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/posts\/14532\/revisions"}],"wp:attachment":[{"href":"https:\/\/aidanfinn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}