{"id":11954,"date":"2011-12-22T09:52:03","date_gmt":"2011-12-22T09:52:03","guid":{"rendered":"https:\/\/aidanfinn.com\/?p=11954"},"modified":"2011-12-22T09:52:03","modified_gmt":"2011-12-22T09:52:03","slug":"software-assurance-protect-your-investment-more","status":"publish","type":"post","link":"https:\/\/aidanfinn.com\/?p=11954","title":{"rendered":"Software Assurance: Protect Your Investment &#038; More"},"content":{"rendered":"<p>This is one of those subjects that can create great debate: is <a href=\"http:\/\/www.microsoft.com\/licensing\/software-assurance\/default.aspx\" target=\"_blank\">Software Assurance<\/a> (SA) for Microsoft licensing a real benefit that is worth the expense?&#160; Those who bought it during the XP days may feel like they got burned.&#160; They went a very long time without any upgrades for their desktop OS, and when Vista came along, they decided to wait for Windows 7.&#160; In their opinion, it was money down the toilet.&#160; On the face of it, it\u2019s hard to argue with that point.<\/p>\n<p>However, SA is more than just upgrade rights (even if that is the big reason) and after XP, Microsoft did add more value to SA.&#160; If upgrade rights is the feature you\u2019re most interested in then pay attention.<\/p>\n<p>We happen to be in one of those sweet spots when paying for SA (some software programs such as Open Value Subscription or System Center Management Suite include it automatically)&#160; is of most value.&#160; We <em>know<\/em> for certain that a whole new family of System Center 2012 is a few month away, and Windows 8 isn\u2019t all that far off in 2012.&#160; Office, Exchange, SharePoint and Lync \u201cWave 15\u201d will probably go into beta this year meaning new versions in late 2012 or 2013, all within that window.&#160; SQL 2012 is on the way too.&#160; Pretty much anything you buy right now has a new version on the way.&#160; <\/p>\n<p>If you are spending on MSFT licensing now to solve meet business need, then protect that investment by ensuring that you can avail of the features of the newer versions.&#160; And if you\u2019re selling, explain that to your customer (plus the other stuff I\u2019ll cover) and you\u2019ll not only protect their best interests, but you may find yourself selling more services days to do upgrade projects.<\/p>\n<p><strong><u>Server Virtualisation &amp; Software Assurance<\/u><\/strong><\/p>\n<p>As I\u2019m partial towards virtualisation, let\u2019s have a look at why SA is critical here.&#160; Let\u2019s start off with not caring what virtualisation you use; you <em>should<\/em> be licensing your Windows Server VMs by the host using Enterprise (less likely \u2013 maximum of 4 per host, even for 1 second) or Datacenter (more likely \u2013 unlimited rights per host) of Windows Server.&#160; <\/p>\n<p>With SA attached to your per-host licensing, you have rights to upgrade the OS\u2019s of any of the VM guest OSs as and when you need.&#160; You also can deploy 1 or more new VMs with the new version of the Windows Server OS.&#160; Consider the alternative: you don\u2019t attach SA to the host licensing.&#160; You need to do one upgrade or you need to deploy 1 new VM with a new Windows Server OS version.&#160; What can you do?<\/p>\n<ul>\n<li>Buy a copy of Windows Server Standard <em>New Version<\/em>: I have news for you \u2013 you have limited mobility rights with that license.&#160; It can move once every 90 days if it\u2019s a volume license and <em>never<\/em> if it\u2019s OEM.&#160; That\u2019s why we license per host, to cover the maximum number of VMs that can ever be on that host.&#160; It means we don\u2019t need to buy individual licenses per host.<\/li>\n<li>Upgrade the Host OS version: There are no upgrade licenses.&#160; To deploy that single VM with a new version of Windows Server, you\u2019d have to re-buy all the per-host licensing if you didn\u2019t buy SA.<\/li>\n<li>Be clever &amp; attach SA: With SA attached to the per host licensing of Windows Server, all current and new VMs have rights to whatever is the newest Windows Server version + downgrade rights.&#160; It\u2019s quite simply, the most cost efficient way of licensing Windows Server in a virtualised world, not matter what virtualisation you use.<\/li>\n<\/ul>\n<p>For you Hyper-V customers, you really want the rights to upgrade your hypervisor because Windows Server 8 Hyper-V is an upgrade you won\u2019t want to miss out on.&#160; It\u2019s is something special, and that applies to the small business and the big enterprise.<\/p>\n<p><strong><u>Virtual Desktop Infrastructure (VDI)<\/u><\/strong><\/p>\n<p>You cannot legally just install any old license of Windows XP or Windows 7 in virtual machines for VDI.&#160; You have two choices:<\/p>\n<ul>\n<li>VDA: For dumb terminals or those without SA on the desktop, you can buy this special license to license the VDI VMs for Windows.<\/li>\n<li>Desktop OS + SA: One of the benefits of SA on the desktop is rights to deploy a Windows instance in VDI.&#160; Some medium-large organisations use VDI as a piece of the puzzle for application availability\/collaboration, rather than as a replacement for the PC.&#160; This license is of benefit to them.<\/li>\n<\/ul>\n<p><strong><u>Hidden Value<\/u><\/strong><\/p>\n<p>Things like application whitelisting, disk encryption, removable device encryption, and VPN are typically bought as point solutions.&#160; Each must be separately purchased, deployed, and managed, and offer no integration.&#160;&#160; Wouldn\u2019t it be amazing if their was one product that did all of that stuff?&#160; Wouldn\u2019t it make life easier for purchasing (vendor consolidation) and for systems management?<\/p>\n<p>*Ahem* Windows 7 Enterprise (and Ultimate, to be honest) can do all of that stuff.&#160; You have rights to deploy and use Windows 7 Enterprise on your PCs\/laptops when you license their desktop OS with SA.&#160; Not only do you get upgrade rights, but you get to consolidate all of those point solutions into one OS integrated package.&#160; This model looks set to continue with Windows 8; Windows-To-Go looks like it will be an Ultimate\/Enterprise only feature.<\/p>\n<p>The money you would have spent on point solutions instead goes into SA, which offers all the functionality you need plus all the other SA benefits.&#160; As a customer, that\u2019s a blessing.&#160; As a reseller, that means you become the consultant for all of those systems and therefore lock in that customer and limit opportunity for your rivals.<\/p>\n<p><strong><u>All The Other Benefits<\/u><\/strong><\/p>\n<p>There\u2019s lots more to SA than just what I\u2019ve covered so far, as can be seen in this <a href=\"http:\/\/download.microsoft.com\/download\/0\/0\/3\/0039F316-45CF-4083-AA6E-C35DA9D25C1B\/SA_InteractiveBenefitsChart.pdf\" target=\"_blank\">chart<\/a>:<\/p>\n<p><a href=\"https:\/\/aidanfinn.com\/wp-content\/uploads\/2011\/12\/image.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px\" title=\"image\" border=\"0\" alt=\"image\" src=\"https:\/\/aidanfinn.com\/wp-content\/uploads\/2011\/12\/image_thumb.png\" width=\"604\" height=\"419\" \/><\/a><\/p>\n<ul>\n<li>Step-Up Licensing: Be able to move from a lower edition to a higher one for a limited upgrade cost instead of a complete re-purchase<\/li>\n<li>MDOP: Only SA customers can buy the Microsoft Desktop Optimization Pack<\/li>\n<li>Planning Services: Get free consulting (paid for my MSFT) from a certified MSFT partner to plan some project, e.g. Windows deployment<\/li>\n<li>License Mobility: I\u2019m not so sure on this one, but I believe OEM that has SA attached can get mobility like volume licensing.&#160; Talk to a licensing specialist.<\/li>\n<li>Windows Thin PC: This is a cut down version of the desktop OS that you can use to turn PCs into RDP terminals<\/li>\n<li>Office Roaming Use Rights: You can remotely access a virtual desktop and use Office\/Project\/Visio at no extra cost<\/li>\n<li>TechNet: For trial and lab work<\/li>\n<li>Microsoft Office Multi-Language Pack: Add extra languages to Office<\/li>\n<li>Training Vouchers: The more SA you buy, the more free MOC training rights you get<\/li>\n<li>E-Learning: Free online learning for your employees on MSFT software<\/li>\n<li>Home Use Program: Using HUP, employees can buy software for use at home at a discount cost, including download rights<\/li>\n<li>24 * 7 Support: Get support calls.&#160; This used to convert into support hours when you also bought a MS Premier support contract<\/li>\n<li>Extended Hotfix Support: Get specific hotfix support from MSFT, beyond the norm<\/li>\n<li>Spread Payments: Spread the cost of licensing over a number of years<\/li>\n<\/ul>\n<div style=\"padding-bottom: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: none; padding-top: 0px\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:8d1f877a-03f3-4f20-9912-69cb726c2716\" class=\"wlWriterEditableSmartContent\">Technorati Tags: <a href=\"http:\/\/technorati.com\/tags\/Licensing\" rel=\"tag\">Licensing<\/a>,<a href=\"http:\/\/technorati.com\/tags\/Virtualisation\" rel=\"tag\">Virtualisation<\/a>,<a href=\"http:\/\/technorati.com\/tags\/Windows+7\" rel=\"tag\">Windows 7<\/a>,<a href=\"http:\/\/technorati.com\/tags\/Windows+8\" rel=\"tag\">Windows 8<\/a>,<a href=\"http:\/\/technorati.com\/tags\/Hyper-V\" rel=\"tag\">Hyper-V<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is one of those subjects that can create great debate: is Software Assurance (SA) for Microsoft licensing a real benefit that is worth the expense?&#160; Those who bought it during the XP days may feel like they got burned.&#160; They went a very long time without any upgrades for their desktop OS, and when &hellip; <a href=\"https:\/\/aidanfinn.com\/?p=11954\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Software Assurance: Protect Your Investment &#038; More&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_wpcom_ai_launchpad_first_post":false,"footnotes":""},"categories":[23],"tags":[181,183,195,108,109],"class_list":["post-11954","post","type-post","status-publish","format-standard","hentry","category-licensing","tag-hyper-v","tag-licensing","tag-virtualisation","tag-windows-7","tag-windows-8"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This is one of those subjects that can create great debate: is Software Assurance (SA) for Microsoft licensing a real benefit that is worth the expense? 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