{"id":10393,"date":"2010-02-11T13:37:28","date_gmt":"2010-02-11T13:37:28","guid":{"rendered":"https:\/\/aidanfinn.com\/?p=10393"},"modified":"2010-02-11T13:37:28","modified_gmt":"2010-02-11T13:37:28","slug":"microsoft-ireland-partner-community-expert-event","status":"publish","type":"post","link":"https:\/\/aidanfinn.com\/?p=10393","title":{"rendered":"Microsoft Ireland Partner Community Expert Event"},"content":{"rendered":"<p>I\u2019m attending this day long event and will try to blog as I go along.<\/p>\n<p><strong><u>Morning Introduction<\/u><\/strong><\/p>\n<p>Conor Whickam, Partner Manager at Microsoft Ireland, opens the day to introduce the agenda.&#160; This is meant to be an interactive session.&#160; I was a bold boy at one of these this time last year so I\u2019m shutting up.&#160; I can hear sighs of relief.<\/p>\n<p><strong><u>Paul Rellis<\/u><\/strong><\/p>\n<p>Paul Rellis, the GM of Microsoft Ireland takes over with a keynote.&#160; The theme is Microsoft = Productivity.&#160; I guess this is a Business Intelligence year.&#160; He starts talking about a famous human cannon ball called Armando?&#160; The ringmaster was asked why he wasn\u2019t replaced after he died.&#160; It\u2019s because he could find a person of the right calibre.&#160; *Boom Boom*&#160; MS invests in their people and \u201cin their partners\u201d.&#160; MS wants partners to invest in their own staff as MS develops their staff.<\/p>\n<p>The message about Azure\/BPOS comes out.&#160; Your two options are to install on premise or to install on Azure.&#160; It\u2019s a partner event but the hosting partners have already been had their ankles slashed.&#160; MS needs to rethink that message.&#160; Plenty of hosters are already pushing Linux more than Windows.&#160; MS jacks up SPLA licensing costs (going up this year, at the end of each annual contract) while competing with their partners with aggressive sales.&#160; CentOS and LAMP will continue to dominate the online market.<\/p>\n<p><strong><u>State of the Irish Market<\/u><\/strong><\/p>\n<p>Richard Moore now takes over to talk about the state of the Irish Market.&#160; The opportunities include upgrade projects and end of life projects.<\/p>\n<p>On the PC side:<\/p>\n<ul>\n<li>2010 will continue to see a decline until the second half of the year.&#160; The low will be at 2005 levels. <\/li>\n<li>Retail is continuing to take market share, growing by 10% <\/li>\n<li>Up to 10% of national PC sales will be through the National Educational PC deal <\/li>\n<li>Netbooks have not been as successful as predicted.&#160; That\u2019s because notebooks and netbooks do not have a great price differential.&#160; However Telco\u2019s may offer them at discount prices in combination with mobile broadband contracts. <\/li>\n<\/ul>\n<p>Servers:<\/p>\n<ul>\n<li>Sales down from 40,000 to 30,000 <\/li>\n<li>IDC predicts another decline in 2010.&#160; This may level out in 2011. <\/li>\n<li>A spike in sales (to Dell, not HP!) in 2009 was caused by the MS data centre. <\/li>\n<\/ul>\n<p>Software:<\/p>\n<ul>\n<li>2009 saw a massive slowdown with 4% drop. <\/li>\n<li>2010 predicting a .7% increase. <\/li>\n<li>2011 expected to be around 3.4% <\/li>\n<\/ul>\n<p>The overall levels are back to 2005 numbers.&#160; 2010 will see small decrease or a levelling out.<\/p>\n<p>New opportunities<\/p>\n<ul>\n<li>Exchange 2010, Office 2010, SharePoint 2010 <\/li>\n<li>Server: upgrades and low end (continuing to sell) <\/li>\n<li>Cloud computing <\/li>\n<\/ul>\n<p>Exchange:<\/p>\n<ul>\n<li>Lots of old deployments still out there.&#160; 70% of E2003 or older. <\/li>\n<li>E2010 \u201coffers cost savings\u201d and productivity improvements. <\/li>\n<li>Easier to support and maintain. <\/li>\n<li>Access anywhere is a mature solution. <\/li>\n<li>\u20ac15m in upgrade business out there. <\/li>\n<\/ul>\n<p>Office 2010:<\/p>\n<p>&#160;<\/p>\n<p>Current installation figures are:<\/p>\n<ul>\n<li>Office 2007 (and Office 2010 Beta\/RC) is at 30.1% of the Irish market <\/li>\n<li>Office 2003 at 29.4% <\/li>\n<li>Office 2000 is at 12.0% <\/li>\n<li>Office XP 23.3% <\/li>\n<li>Office 2000: 12% <\/li>\n<li>Office 95\/97: 1.4% <\/li>\n<li>Other MS Office 1.2% <\/li>\n<li>Non-MS products: 1.6% <\/li>\n<\/ul>\n<p>Office and SharePoint go hand in hand and drive each others sales.<\/p>\n<p>Server opportunities:<\/p>\n<ul>\n<li>Windows 2000 end of life on July 13th <\/li>\n<li>Virtualisation with Hyper-V very attractive <\/li>\n<\/ul>\n<p>Server 2008 R2 Foundation:<\/p>\n<p>The Irish market is dominated by small companies.&#160; Server 2008 R2 Foundation would appear to fit in.&#160; However, I don\u2019t know about the fit.&#160; The Irish SME is very happy with SBS.&#160; EBS has been a flop here.<\/p>\n<p>We now get the pitch on Forefront and how it is a future investment for partners.&#160; Again, the Irish SME is stuck in yellow-box land.<\/p>\n<p>Windows 7 Plans: 41% will be running Windows 7 by end of 2011<\/p>\n<p>Now we get the BPOS talk.&#160; See my previous posts on the Patriot Act.&#160; Many are using BPOS as a complimentary add-on to their onsite installation.&#160; For example, some users will use online service, IM will be used, etc.<\/p>\n<p>He reckons there is a niche market for SAM (software asset management).&#160; This is related to auditing and licensing compliance.&#160; You\u2019ll be as popular as a taxation auditor with IT on the customer site but you might make some money.<\/p>\n<p><strong><u>Partner Sales + Strategy<\/u><\/strong><\/p>\n<p>Karl O\u2019Leary (Partner Sales) and Colin Cassidy (Partner Strategy and Program) now take over.<\/p>\n<p>Colin says that their forecasts are usually pretty accurate.&#160; Again, I\u2019m asking that MS Ireland takes over running the country.&#160; Paul Rellis does more for Irish business than our glorious leader, Brian Cowen.&#160; And anyone who can crunch numbers anyway accurately is better than the Department of Finance.&#160; <\/p>\n<p>Some boring stuff now.&#160; Taking a breather.<\/p>\n<p>MS focusing on virtualisation and Exchange this year when it comes to the partner campaigns:<\/p>\n<p>When you talk about Exchange leads to a conversation about the desktop.&#160; That\u2019s Office 2010.&#160; That leads to Windows 7 and IE8.&#160; Exchange will run on Server 2008\/2008 R2.&#160; It might be virtualised and that leads to Hyper-V.&#160; This all needs security: ForeFront.&#160; ForeFront is developed hand-in-hand with Exchange.&#160; Then System Center is used to manage everything.&#160; Don\u2019t stop there.&#160; Push productivity: Then you have Unified Communications (OCS) and SharePoint.&#160; When you do OCS\/Exchange then you talk about mobility, e.g. Smart Phones running Windows Mobile.&#160; BTW, there\u2019s something happening with Ballmer next week.&#160; <\/p>\n<p>MS Ireland going after VMware compete business with everything they have.&#160; There is a pincer movement including HP and Dell.&#160; Partners can choose the Bush principle: \u201cYou\u2019re either with us or against us\u201d.<\/p>\n<p>4,000 Exchange upgrades are out there in Ireland now.&#160; 176,000 XP installations with support ending.&#160; 14,583 Windows 2000 installations with support ending.&#160; That\u2019s business to be had.<\/p>\n<p><strong><u>Partners Presenting<\/u><\/strong><\/p>\n<p>Gerry Kerr from CDsoft, Hyper-V and UC are their things.&#160; Scott from Nitech are an infrastructure\/dev partner working in BI.&#160; A dude, Frasier, from Ergo as well.&#160; They are field engineers who also say they do BI.&#160; Oh boy, flashbacks of an awful part of the TechEd 2010 keynote.&#160; I\u2019m watching the doors to see if people are leaving \u2026 oh there we go \ud83d\ude42<\/p>\n<p>Gerry says something that I\u2019ve been saying for over a year.&#160; Hyper-V wins against VMware when you sell System Center, not virtualisation.&#160; It\u2019s the manageability that wins.<\/p>\n<p><strong><u>Louise Connaughton, EMEA Partner Support Group<\/u><\/strong><\/p>\n<p>Some stuff about what services you get as a partner.&#160; That led into a coffee break which was sorely needed.<\/p>\n<p><strong><u>The Office \/ SharePoint Launch Wave<\/u><\/strong><\/p>\n<p>The 3 pillars of the combined solution are:<\/p>\n<ul>\n<li>Best user experience: desktop, VDI, terminal services, phone, etc.&#160; Office will also be online.&#160; You can \u201cround trip\u201d between online Office and on-site office with document fidelity.<\/li>\n<li>IT Choice: on site or online<\/li>\n<li>Business Platform: Office, SharePoint, Dynamics, SQL, partners like Siebel and SAP<\/li>\n<\/ul>\n<p>MS claims the ribbon is responsible for users using 4 times more features in Office 2007 than they did in 2003.&#160; The ribbon is fully deployed in Office 2010.<\/p>\n<p>2010 Launch<\/p>\n<ul>\n<li>Partner readiness day (sales and marketing)<\/li>\n<li>Partner IT road show in Dublin, Belfast, Shannon and Cork \u2013 similar to the Windows 7\/Server 2008 R2\/Exchange 2010 launch tour<\/li>\n<li>A v-Launch<\/li>\n<\/ul>\n<p>2010 PR:<\/p>\n<ul>\n<li>nWOW microsite release<\/li>\n<li>eBook with production quality video<\/li>\n<\/ul>\n<p><strong><u>Patrick Herlihy Demo<\/u><\/strong><\/p>\n<p>Patrick is the Exchange\/BI techie in MS Ireland partner sales.&#160; He\u2019s now doing a demo of XP\/Office 2003 VS Windows 7\/Office 2010.<\/p>\n<p><strong><u>Barry McMahon<\/u><\/strong><\/p>\n<p>Barry (a MS sales person \u2013 Application Platform Lead) now talks about SharePoint\u2019s role in BI.&#160; Excel is the most valuable client application \u2013 agreed. I worked in a company where over 50% of business data was in spreadsheets.<\/p>\n<p>Three contexts of BI<\/p>\n<ul>\n<li>Organisational BI: Built and maintained by IT, for use by the company<\/li>\n<li>Team BI: Built by the team, for the team<\/li>\n<li>Personal BI: Built by me, for use by me (Excel lives here)<\/li>\n<\/ul>\n<p>Excel (PowerPivot) with SQL enables and empowers that last one.&#160; It\u2019s made easier by PowerPivot.&#160; Now you have an application. (you can add something called a Slicer to allow data selectivity).&#160; That application can be published to SharePoint.&#160; Here\u2019s where your MIS department will pull their hair out, worried about application\/data accuracy.<\/p>\n<p>Here\u2019s the pitch for WPC10 July 11-15th in Washington DC.&#160; MS wants your money.<\/p>\n<p><strong><u>Lunch<\/u><\/strong><\/p>\n<p>They broke us up into 4 groups for lunch so 4 different MS teams could come in to do Q&amp;A sessions.&#160; The first one was funny; I was a bold boy last year and we joked about it a bit.&#160; I skipped the last one; the speaker\u2019s voice goes through me like a rusty blade.<\/p>\n<p>The rest of the day is being broken into different tracks.&#160; I was going to skip the virtualisation track \u2013 there\u2019s nothing I can learn about the MS line.&#160; However, they have Citrix in and I\u2019d like to learn what they\u2019re up to.&#160; Spoke to some person during the week from Citrix.&#160; She wanted to hear my opinion on their message.&#160; It\u2019s now my stock answer: \u201cToo much marketing; just tell me what the damned thing does because neither your site nor your presentations do\u201d.&#160; So here I am sat waiting for the virtualisation session.<\/p>\n<p>I will do those sessions as different posts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m attending this day long event and will try to blog as I go along. Morning Introduction Conor Whickam, Partner Manager at Microsoft Ireland, opens the day to introduce the agenda.&#160; This is meant to be an interactive session.&#160; I was a bold boy at one of these this time last year so I\u2019m shutting &hellip; <a href=\"https:\/\/aidanfinn.com\/?p=10393\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Microsoft Ireland Partner Community Expert Event&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[15],"tags":[62,181,186,191,193,117],"class_list":["post-10393","post","type-post","status-publish","format-standard","hentry","category-events","tag-exchange-2010","tag-hyper-v","tag-office","tag-sharepoint","tag-system-center","tag-windows-server-2008-r2"],"aioseo_notices":[],"jetpack_featured_media_url":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/posts\/10393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10393"}],"version-history":[{"count":0,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=\/wp\/v2\/posts\/10393\/revisions"}],"wp:attachment":[{"href":"https:\/\/aidanfinn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aidanfinn.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}